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NFL and its Declining Ratings


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The NFL has had a drop of 7.5% of it’s viewership from last year’s season which were said to have been down due to the election.

There are six time related windows the NFL measures every week, and through six weeks the NFL’s ratings were down in 22 of 36 windows. The NFL’s average household rating is currently 25.1, down from 26.9 over the same period last year, and the 28.1-28.7 range where it sat from 2013-15. Twenty-five of 31 teams are getting lower local numbers than they did in 2016. Nineteen have dropped 5 percent or more including brand name teams such as the Cowboys that dropped 7%, the Patriots that dropped 8%, And the Steelers dropped 6%. The Giants also dropped 7% and the Jets dropped 37%. Digital streaming numbers are improving, but not at the rate that TV numbers are falling.

The reasons for this decline could be the kneeling during the national anthem which was started by ex 49ers QB Colin Kaepernick because of “racial injustice”. The constant kneeling by NFL players lead to President Trump saying “controversial statements” about how the players should lose their job due to their constant DISRESPECT to men and women who serve and sometime die for this country, while they get paid millions for throwing a ball on a field. This caused a social media feud between the NFL,the White House, and many appalled Americans.Lastly, it could be due to  the major injuries caused by football such as concussions, ACL tears, etc. , as well as off field behavior leading to the viewer abandonment of the sports league.

 

 

(Picture used to highlight reasons people are leaving and shed light on the movement.)

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NFL and its Declining Ratings